BOL B2B ONLINE EXPERIENCE
CLIENT : BRANDED ONLINE
Branded Online is an eCommerce startup based in Costa Mesa, CA. They were looking to revamp their overall brand and online presence as well as offer various online resources and tools to help brands better assess their eCommerce needs.
THE CHALLENGE
Most ecommerce companies have to be aware of lots of pitfalls when they are launching their brand and their online ecommerce businesses. Branded Online provides a platform as well as a suite of other service offerings to help brands achieve their goals in terms of growth and revenue.
THE SOLUTION
To build a robust online web experience and suite of web applications to help prospective ecommerce businesses understand how the Branded Online platform could help grow their businesses.
The Story
RESEARCH AND DISCOVERY
Overall Art Direction was the starting point for this B2B eCommerce project. An amalgam of clean and contemporary
Swiss inspired design in the vein of prominent Swiss designers such as Joseph Mueller Brockman and the use of bold color palettes, clean and modern typography helped define the tone and the brand essence.
A taxonomy of various shapes, photographic elements and design patterns were implemented to help create consistent visual motifs and distinct brand pillars to help build the design foundation.
Original branding was tightened, cleaned up and new lockups introduced.
Various user personas were studied to understand how the experience could be custom tailored to their needs.
DESIGN AND PROTOTYPING
Site architecture and content mapping was created to help organize various content blocs and modules within the online experience.
Detailed site structure diagrams, user flow maps and wireframes were created to help understand the overall flow of Information across the entire web experience.
Key user touchpoints and user journey mapping was developed to help understand how
individual users could leverage information on the website as well as the online tools to better
strategize the overall plan for how they can build their businesses and view gaps in the process.
Various rounds of design iterations yielded dynamic results.
The final result was a multi-platform responsive design solution that helped users understand how the BOL platform
could improve their company’s overall ecommerce success.
Key client case studies and success metrics were presented to help users understand how the platform
could immediately provide value to their businesses.
A robust online costs calculator was designed to help potentials users understand the immediate cost analysis of using the BOL platform for their own ecommerce needs.
Key value propositions and success metrics were highlighted in various content areas to refinforce
the benefits of using the platform.
USER TESTING AND VALIDATION
Responsive patterns were aligned and an online style guide were created to ensure consistency
of various design elements across all deployments of the solution.
Impromptu usability tests were conducted to see whether or not certain design solutions were better suited to specific users and design adjustments made to reflect user feedback.
