H+ DIGITAL SERIES

Client : Warner Brothers TV

H+ Digital Series was an online Youtube TV series developed by Warner Brothers TV that allowed audience members to navigate through various show content through innovative content timelines, app UI interfaces and various media formats. It allowed viewers to interact with content in a non-linear way with multiple storylines and across various geographic locations that were also implicit in the way the episodic TV content was also deployed through the various Broadcast and Youtube episodic content.

THE CHALLENGE
To help grow online viewership and to create a more novel and yet at the same time, seamless experiences between the broadcast experience and online experience for this Warner Brothers TV channel property.

THE SOLUTION
To create a seamless experience between the various formats of this channel and to create UI elements that would help facilitate the overall nonlinear storytelling aspects of the channel content.

The Story

RESEARCH AND DISCOVERY

Various brand assets from Warner Brothers TV were analyzed and Interaction models created to ensure consistency from the broadcast experience to the overall user experience for the online channel.

DESIGN AND PROTOTYPING

Various user journey maps were created to help understand how various users would engage with the
overall experience in different scenarios and formats. 

Design of the online experience had to also reflect the brand assets of the original broadcast content.

The show consisted of simultaneous global narrative storylines that were set up in a non-linear fashion.
The episodic TV content was accessible via the online experience and content displayed dependant on various user interactions.
The non-linear storytelling aspect of the show was reflected in the Interactive timeline used for the online experience and the UI wrapper for the Youtube channel experience.

The overall experience allowed audience members to Interactively engage with various media content through the various timelines and to be able to view content through various filter mechanisms ( episodic / chronologic / duration etc. ) 

USER TESTING and VALIDATION

The online channel experience was primarily published to Youtube but audiences could also access the same content through the web experience as well. The overall goal was to allow audience members to view content in various formats ( traditional broadcast channels, online content channels such as Youtube as well as an online web and mobile experience. )

OUTCOME