KRUG INTERACTIVE CINEMA EXPERIENCE

CLIENT : KRUG

Krug is a part of the LVMH family of brands. They were looking for a fully integrated interactive cinematic experience for their new online presence. They were looking to create a dynamic media experience that highlighted the sensorial aspects of this top tier
champagne brand. 

DISCOVERY

Various art direction exercises were created to outline out the overall look and feel, graphical treatments and typographic treatments.

User personas were created to help understand core audiences and their needs and engagement with the brand.

Since the project was to be a hybrid project, one that was both cinematic as well as informational, different user flows
were created to help understand the overall experience.

Different user experience schematics were created for various sections to understand overall usability issues.

Social media strategy was implemented to maximize visibility of the brand experience through all the channels.

DESIGN

Key interaction schematics were created to understand the overall user journey.

Wireframes were created to detail out individual functionality items for each section of the experience.

Branding was organized to apply to digital applications across various channels and platforms.

Design comps for each section of the overall expeirence was implemented to help re-inforce the overall brand tone
across all channels.

VALIDATION

Different navigation prototypes and models were created to understand and test overall usability.  

A master intro parallax video was shot, edited and implemented to help create a cinematic preface to the overall experience. Interactive components of the video funneled audiences into various sections of the online experience.